Sammy Hagar Premieres Beach Bar Run Commercial

(hennemusic) Sammy Hagar has released a new commercial for his Beach Bar Rum. Hagar reportedly took some time out during his recent 2013 Birthday Bash shows in Cabo to shoot the new ad.

Sammy's Beach Bar Rum was launched in Hawaii in the fall of 2011 and was introduced Stateside in early 2012. Sammy turned 66th last month during his annual Cabo Birthday Bash concert series in Cabo San Lucas, Mexico.

The event, which ran October 7-13 at the Cabo Wabo Cantina, was filmed for a broadcast special that recently aired on AXS TV. The Red Rocker is currently touring in support of his new album, "Sammy Hagar & Friends."

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